Large Account Management Process℠ (LAMP®)
Why is Large Account Management so important..
Critical to a LAMP® implementation is how you develop a key account management business process and tailor the various aspects of the implementation to your specific environment. The Large Account Management Process℠ (also known as LAMP®) focuses on planning for and managing relationships within strategic accounts. Using Miller Heiman Group’s Gold Sheet analysis and strategy, LAMP® teaches organizations how to build actionable account management plans that ensure success for both sellers and their customers. The LAMP® initiative covers three key stages of account management: data gathering, strategy sessions and execution. By adhering to this proven process, LAMP® enables sales organizations to positively impact everything from customer perception to cross-team collaboration.